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Riskalyze Software Creates Financial Risk “Fingerprint”

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Riskalyze Software Creates Financial Risk “Fingerprint”

Northington Investment Group Unveils System to Identify Individual Risk Tolerance

 

Little Rock, Arkansas – In the amount of time it takes to fill out a Buzzfeed quiz, you could determine your investment risk tolerance. And while it’s fun to find out which Gilligan’s Island character you are or what 80s album is your theme song; finding out how to better manage a financial portfolio based on your specific tolerance level is a more productive use of technology.

“It’s one of the biggest concerns we see among clients,” said Northington Investment Group president Stephen Northington, CFP®, CDFA™. “Everyone has a unique tolerance for risk. It’s like a fingerprint. But indentifying your financial risk tolerance can be confusing for many consumers. That’s why we’re so happy to introduce Riskalyze to our clients.”

In the past, risk tolerance was based on a “gut feeling” or “instinct” and involved answering questions about age and income, said Northington. “Today, it’s more about science than sentiment,” he added. “And while no investment plan is foolproof, having a clear understanding of your specific risk tolerance allows us to create a financial plan that is a better match. We call that financial comfort.”

Riskalyze is an award-winning technology that mathematically pinpoints a client’s Risk Number, and aligns the client’s portfolio to match. The online system asks a dozen questions to quantify exactly how much risk an investor is willing to take — a process that typically takes about 10 minutes. The result is a risk number between 1 and 99.

Investing outside of your natural Risk Number is a recipe for retirement disaster, according to Northington. “People who are not in tune with their natural risk tolerance may become victims of market conditions,” he said. “When the markets roll back they panic and sell at exactly the wrong time. They wait until the market feels safe again, and buy when prices are highest. Repeat that for the next 30 years and you’ve got a really bad retirement plan.”

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Riskalyze, which was built using a Nobel-prize winning economic framework, was named one of the 10 most innovative companies in finance by Fast Company Magazine, and Best Client Facing Technology by Morningstar Advisor.

“Northing Investment Group has ushered in a new era of predictability and reliability for their clients by investing in the only way to quantitatively pinpoint a client’s Risk Number, and align their portfolio to fit,” said Aaron Klein, CEO at Riskalyze. “We love working with advisory firms like Northington who are committed to investing in the success of their clients.”

The Riskalyze risk-assessment tool is available through Northington Investment Group on their web site www.planforcomfort.com

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About NORTHINGTON INVESTMENT GROUP

Northington Investment Group is a Financial Planning firm located in Little Rock, Arkansas. Their mission is to bring “Financial Comfort” to their clients. Northington focuses on getting their clients’ financial house in order and working to keep it there. Founder Stephen Northington is a CERTIFIED FINANCIAL PLANNER™ professional and has 23 years experience in the financial services industry.

About Riskalyze

Riskalyze is the company that invented the Risk Number™ and was named as one of the world’s 10 most innovative companies in finance by Fast Company Magazine. Riskalyze works with RIAs, hybrid advisors, independent broker-dealers, custodians, clearing firms and asset managers to align the world’s investments with investor risk tolerance.

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 Contact

STEPHEN NORTHINGTON CFP®, CDFA™

501.993.0167

STEPHEN.NORTHINGTON@LPL.COM

WWW.PLANFORCOMFORT.COM

Living Pink: JODIE SPEARS 501.766.8624